We envision transforming the six blocks stretches of El Cajon Boulevard between Highland Avenue and Euclid Avenue into an open-air museum. We strive to bring alive the culture, history, and identity of the Little Saigon District through public arts; so that when stepping into the district, visitors will be able to touch, see, hear, taste, and engage in the Vietnamese experience.

Touch the culture through stunning public sculptures

Located at each corner of the street, the sculptures will not only carry the unique history and identity of the district, but it also come with a hope to provoke conversations and inspire discussions on the unique meaning of identity to each individual.

See the culture through illuminating displays and branding of culture and art

We envision the incorporation of Vietnamese design features and motifs in newly built structures. The streets will be illuminated and inviting with arts-and-culture displays such as custom-built light poles. In addition, native arts and crafts stores will make customers’ shopping experience unique and full of discoveries. 

Hear the culture through language and music

We envision the street to be filled with singing trees offering native instrumental music. Ask the talking heads, and they will teach you Vietnamese. You can also listen to a Vietnamese conversation and try to distinguish the three mutually intelligible dialects: Northern, Central, and Southern.

Experience the culture through food

There is no better way to understand a culture than through its food. Luckily, the district is filled with great restaurants offering a very large selection of native tastes.