The Little Saigon San Diego Foundation incorporated on November 20, 2008 with the purpose of preserving and celebrating the rich Vietnamese cultural heritage that makes San Diego unique, vibrant, and resilient. Our projects, including special events and festivals, district branding, and economic revitalization of neighborhoods, are eclectic approaches to empowering and promoting cultural equity, belonging, and well-being for the Little Saigon community.

June 4, 2013 – The City Council of San Diego unanimously passed of a resolution officially designated the stretch of El Cajon Boulevard between Highland and Euclid Ave as LITTLE SAIGON CULTURAL AND COMMERCIAL DISTRICT.

Looking back at our first decade (2008 to 2018), we have experienced some significant changes, milestones, and successes. The district is cleaner with the installation of custom-built trash cans, more beautiful with cultural branding and displays, and much safer and friendlier.

We have partnered with over 20 local ethnic organizations and businesses to continue providing meaningful programs and projects that contribute positive impacts to our community. Our annual festival and events: SD Lunar New Year Festival, Mid-Autumn Moon festival, Black April Commemoration and Music & Poetry night. The festivals and events promote community pride by celebrating things that make the community special—a critical factor in the development and improvement of a community.

Little Saigon also has many great programs such as Little Saigon Leadership program, tutoring program, Little Saigon Soccer Club, and Civic Engagement program. The Little Saigon Leadership program especially focuses on Vietnamese teenage and youth from low socioeconomic status within City Heights, encouraging and equipping them to take on real-life opportunities and challenges. Our Leadership program provides mentorship to over 250 high school students and young adults annually.