FOR IMMEDIATE RELEASE
LITTLE SAIGON FOUNDATION HOSTS LUNAR NEW YEAR TẾT FESTIVAL AT QUALCOMM STADIUM
San Diego, CA – The Little Saigon San Diego Foundation is pleased to announce this year’s Lunar New Year Tết Festival will be held at Qualcomm Stadium for three exciting days. For thousands of years the Lunar New Year has been observed in various countries around the world influenced by Chinese civilization and it remains Vietnam’s most celebrated holiday. 2014 marks the Year of the Horse, an animal representing pace and enthusiasm that many believe signals a year of rapid development and prosperity.
About the Festival
The Lunar New Year Tết Festival is expected to attract 20,000 – 25,000 people. Besides from a fusion of Asian food, vendor booths, non-stop live entertainment, 3 New Year’s Eve Concert featuring top performers from Asia Entertainment Inc., Miss Traditional Dress Beauty Pageant, 3 competing Lion Dance teams performing throughout the day, the event also features breath-taking displays of Cultural Village and iconic structures from South East Asia (see photos attached). Furthermore, the Tet Festial at Qualcomm is also one of the only events in the county besides the San Diego County Fair that offeris carnival rides appropriate for all ages.
Join us for Super Bowl Sunday and enjoy $5 beers all day long while you watch the game on several big screen televisions. Free admission will be offered from 10AM to 12PM each day for guests wearing traditional Lunar New Year costumes or military uniforms.
Besides from its entertainmen values, this event’s goals include:
- Enhance San Diego’s marketability as a cultural tourist destination
- Create economic opportunities for small businesses an enterprising individuals
- Create opportunities for community organizations and government agencies to reach out to the public
- Raise fund to revitalize the newly designated Little Saigon San Diego Cultural and Commercial District in City Heights. Funds will go to improve infrastructure, create social services for the under-served, and empower under-represented community members to participate in civic responsibilities.
The Little Saigon Foundation’s Lunar New Year Festival began humbly in the community of City Heights in 2010. Since then, each subsequent year, the Festival has outgrown its venue and the event found itself in Kearny Mesa in 2012 and 2013. It has now grown to embrace part of Qualcomm Stadium in 2014.
The Lunar New Year Tết Festival will be open Friday, January 31, 5PM-11PM, Saturday, February 1, 10AM-11PM and Sunday, February 2, 10AM-10PM. Admission is $5 for adults and $4 for children.